HOG

HARLEY-DAVIDSON, INC.

Motorcycles, Bicycles & Parts · SIC 3751CIK 793952Held by 4 tracked managersEDGAR filings ↗10-K/10-Q ↗

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Revenue FY2025

$3.60B

Net Income FY2025

$0.34B

EPS (Basic, as reported)

$2.82

Net Margin FY2025

9.4%

ROE FY2025

10.8%

Total Equity

$3.14B

Shares Out

104M

Business description

HARLEY-DAVIDSON, INC. — Motorcycles, Bicycles & Parts. Figures are as reported in each year's original 10-K via SEC EDGAR XBRL company facts (FY2007–FY2025; structured XBRL data begins around 2008). Market-price metrics are not part of EDGAR data.

Annual (fiscal years, as reported)USD millions

default rows · click any row to chart itRevenue: 5,996 → 3,604 -5.5% CAGR

Fiscal yearFY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025

Revenue5,9965,6475,7175,3623,2644,5404,9354,8834,1483,604

Cost of revenue(3,426)(3,272)(3,352)(3,230)(2,436)(3,243)(3,404)(3,322)(3,006)(2,742)

Research & development(172)(175)(192)(216)(202)(175)(159)(159)——

Selling, general & administrative(1,217)(1,182)(1,258)(1,199)(1,051)(1,048)(1,080)(1,176)(1,145)(1,147)

Total operating expenses(4,948)(4,756)(5,003)(4,806)(4,045)(4,513)(4,846)(5,057)(4,770)(4,087)

Operating income1,04989171455610823909779417387

Interest expense(30)(31)(31)(31)(31)(31)(31)(31)(31)(33)

Other income (expense), net39317(2)2049727261

Pre-tax income1,024864687557(16)819931867517459

Income tax expense(332)(342)(155)(134)(17)(169)(192)(172)(72)(130)

Net income6925225314241650741707455339

EPS — basic$3.85$3.03$3.21$2.70$0.01$4.23$5.01$4.96$3.46$2.82

EPS — diluted$3.83$3.02$3.19$2.68$0.01$4.19$4.96$4.87$3.44$2.78

Shares outstanding — basic (M)180172166157153154148142131120

Shares outstanding — diluted (M)181173167158154155149145132121

Showing the latest 10 of 19 fiscal years.

Source: SEC EDGAR XBRL company facts — figures as reported in each period's original filing (structured data begins ~2008). EPS and other per-share figures are as reported and are not adjusted for later stock splits; a ⚑ marks a period where the reported share count changed by a large factor. Dollar figures in millions unless per-share. Line items a company never reports are omitted. Where a filer switched XBRL concepts, the successor concept is used and definitions can differ slightly (e.g. cash may include restricted cash; banks' revenue is net of interest expense; cost of revenue may exclude D&A; net income may be the amount available to common stockholders; debt issued/repaid may be net of issuance costs or include finance-lease obligations — each only where the original concept stopped being reported). Click a period header to open that period's source filing on EDGAR.